Competing with the big guys in the industry isn’t easy, especially when it comes to ecommerce as they have bigger budgets to spend on promotion and marketing. However, this doesn’t mean that the world of online marketing is closed to smaller players. There are plenty of ways to stay one step ahead of big businesses. This article focuses on category descriptions for ecommerce websites
We all now understand that content is king and has longevity in drawing traffic to your website. But how do we develop content? In-house or Outsource? If Outsource, how do we find qualified freelancers or company who can develop content for us? Read More …
Email marketing is still a major driving force in ecommerce sales. Even though Social Media gets all the hype, email is what delivers in ways that can be better measured. It’s a direct and personal way to interact with customers. But in order to use its potential, you must have a list of emails and constantly grow your list.
People will come to read your content only if they know about it. You need to get the word out. The SEO optimization of your content will be of huge help. Giving your content an SEO boost will improve your search engine ranking, more people will be able to find your blog, they in turn may share your posts, cross pollination happens and that’s when traffic starts coming.
Your profile on Linkedin and your company pages on Linkedin can be put to good use to help people understand what you do and if there is common ground for both of you to further explore. Once you understand this, your strategy changes from generating traffic to your website to generating more profile views and more people requesting to connect with you and joining your group(s).
This video will help you improve your Linkedin engagement, generate more profile views, and grow your Group.
Retail Stores are notorious for not doing enough to encourage repeat business. They don’t have a mechanism in place to keep in touch with customers. You need to have a mailing list and these tips will help you grow your list.
Amazon is a great marketplace and many loyalists start their search on Amazon, not on Google. If you are into ecommerce or planning to get into, consider selling on Amazon. It is a huge marketplace and growing. You benefit from the crowds already on the marketplace looking for products – just like opening a shop in a busy mall. You get in front of people who are already there, shopping with credit card in hand.
Here are 7 tips that will help you succeed on amazon.
I was reviewing the Monday orders for one of our client’s ecommerce sites and noticed that 6 out of his 11 orders today were International orders. That’s more than half his sales today. Are you taking advantage of International sales opportunities? Why not?
The practice of outsourcing certain tasks or processes to outside firms is becoming more common to small businesses but it’s not a new concept to big businesses. Big businesses have been outsourcing complete departments to third party providers, some overseas, some local. Let’s examine some of the key benefits of outsourcing for small businesses…
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